Thanks to its classic and timeless shape and perfect functionality the rectangular tub virtual sells itself. There is however still room for innovation: in the choice of materials, manufacture and finish. Even classics like to move with the times! The rectangular tub is popular with consumers. Very popular in fact. And that’s why it’s also the obvious first choice for manufacturers of dairy products in certain
segments. Not just because of the tremendous sales opportunities.

Large lid display
In addition to its classic shape, one of the undoubted secrets of the rectangular tub’s success on the shelves is the large and prominent display area offered by the lid. With a perfect finish the lid display really is the tops: the surface of the lid opens up the floodgates for creating a captivating and generous look which other forms of packaging find almost impossible to match. When placed against the right backdrop this look is one of the key factors in the consumer’s positive buy decision. It’s not only clever marketing strategists that have come to realise this. The four lateral surfaces do however also need to be placed in the spotlight to create optimum effect. Whereas in the past the four sides were just individually printed, today’s rectangular printing in just one step provides for an impressive, seamless all-round panorama to lend additional support to the look on the shelf.

Practical use
Once they’ve decided to buy the product consumers are also be impressed with the functionality and practicality of the rectangular tub. If the corners of the packaging are rounded off the content can be removed easily and conveniently, right down to the very last piece. And if the lid is of the re-sealable design the consumed product will have a longer life, providing it is stored appropriately. It’s these practical benefits that consumers appreciate - and that motivate them to keep buying the product! But the rectangular tub has proven to be extremely practical not only for consumers but for manufacturers as well. And for a number of reasons. First of all, it is available in virtually every size so can be customised to suit the perfect volume. Secondly, integration within the filling plant poses no particular problems and in terms of machine mobility is very straight forward.
Logisticians also love this type of packaging: It facilitates virtually any type of
stacking, depending upon the correspondingly stable side and lid design, a fact
which, together with the space-saving rectangular shape, offers optimum transport
efficiency at minimum cost.

Summary

Thanks to its classic shape, aesthetic possibilities and practical advantages
the rectangular tub is everyone’s favourite. This is the stuff from which classics are made and which will continue to survive in tomorrow’s market.

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