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Multi-packs from SwissPrimePack Ltd..
 The portioned family pack.
Although family packs are not the dominant market segment in dairy product packaging they do have their permanent place. No manufacturer seeking to reach as many consumer levels as possible with its products can afford to do without these large packs.
Multi-packed, simple and clever
Large packs are available in a wide variety of shapes. In this context the multi-packs are becoming increasingly popular. The idea is as simple as it is ingenious: take a family pack and fill it with several portions which make up one container but with individual sealed compartments. This makes the product more appetizing and keeps the unopened portions fresh for longer. No further need for part-used large packs which you frequently forget how long you’ve already left open or who’s done what to it!
The manufacturer also benefits.
It’s not just the consumer who benefits from the multi-pack but the manufacturer as well. It allows for promotions such as “two for one” or “six for four” without having to integrate individual contains into inconvenient and costly repackaging. It saves time, a valuable commodity not only when launching short-term sales offensives. Above all, it also saves costs which are then released for example for carrying out support marketing activities. Market studies have also shown that by comparison with individual packs, multipacks increase the sales volume. For example, a shopper who wants to buy three yoghurts will normally be more inclined to pick up the practical four pack than the inconvenient single packs.
Multi-expertise
Whilst the idea of the multi-pack is nothing new, the opportunities to not only manufacture this form of packaging efficiently but to also create a high quality finish using sleeves is an innovation. SwissPrimePack Ltd. possesses the expertise in the manufacture of multi-packs from start to finish. From design to choice of material and production methods, to finishing. On the subject of finishing: SwissPrimePack Ltd. can now also to affix high quality sleeves to multi-packs - including a different finish for each half of the pack on request. This offers the manufacturer the opportunity to offer two different tastes in one multi-pack. Another benefit that consumers appreciate.
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